A think tank process that can get work to market
Brands pay creative agencies to come up with ideas, but ideas now are more complex than ever. No one place can do it all. So the real question is, how do brands support agencies to get to ideas that are more integrated across our entire customer journey? It's tough.
We believe the brand should drive & orchestrate partner collaboration that sets an expectation for the type of thinking they in turn will want to activate.
One of our most valuable differentiators is our active briefing methodology.
During the process, we bring big thinkers-- seasoned veterans and innovative specialists-- from disparate backgrounds together around your key brand challenge.
Appropriately cast, we find a kind of alchemy occurs when multi-disciplinary minds focus on your challenge for an intense and concentrated period of time.